Immersive worlds · Intelligent systems

Where reality gets
an upgrade.

Eight years building location-based VR. Now applying that real-time engineering to AI automation.

See our work →Start a project
What we do

Two disciplines, one engineering team that ships hard things in real time.

01 — Since 2019

Custom VR development

Location-based attractions, multiplayer arenas, and bespoke VR games. We know what works — and what doesn't — at scale, with paying players in the room.

LBVR attractionsMultiplayer arenasTraining sims
02 — Since 2025

AI automation

Custom systems and workflow automation for companies that want their operations to run like a well-tuned game engine: fast, reliable, real-time.

Custom agentsWorkflow automationSystems integration

Selected work

Blue Effect VR
Blue Effect VR
Free-roam sci-fi shooter
Golem VR
Golem VR
Renaissance Prague mystery
Arachnoid VR
Arachnoid VR
Free-roam survival
Meet The Dinosaurs
Meet The Dinosaurs
Prehistoric VR adventure
Product — PowerDeck

Review anything immersive, together.

PowerDeck is our multi-user, multi-platform system for immersive digital review and collaboration. Bring native CAD data into VR in minutes and review it across PC, VR workstations, CAVE systems, and free-roam VR — from the same room or opposite sides of the world.

PowerDeck — multi-user immersive CAD review in VR
Up to 24 simultaneous users, each on their platform of choice
Native CAD formats plus mesh formats like FBX and OBJ
From data import to live VR session in a matter of minutes
PC/Mac, desktop VR, 4-wall CAVE systems, and free-roam backpack VR
Laser pointer, annotations, cross-section, and voice communication
Robust recording for archiving and playback of any session
Bring PowerDeck to your team.

From the same room or opposite sides of the world — request a walkthrough and we'll tailor it to the platforms you already run.

Talk to us about PowerDeck →
Who we are

A team of professionals from the creative and IT industries.

We've been developing and building virtual reality projects since 2016. The times may have changed — our love for creativity and quality hasn't.

Jakub Kučera
Jakub Kučera
Creative Director
Ondřej Bach
Ondřej Bach
Executive Producer
Martin Tichota
Martin Tichota
CTO

Let's build something.

Tell us about your project — VR, automation, or both.

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PowerUp Company s.r.o.
Bořivojova 93
130 00 Praha 3
Czech Republic

VAT ID: CZ08696381